A key question for many business leaders today is, “How do I manage to keep my existing clients while attracting new customers?” Building and sustaining a unique corporate brand is one of the tools that will allow you to do that. Continue reading “5 Ways to Profit from Brand Assets”
If you’re in business today you’ll be faced with a conundrum: the financial statements of your company tell you that certain physical objects are the principal assets of your business; sadly that’s not what the market, or your gut, is telling you. Continue reading “Intangible Assets: Missing Hidden Value in Your Business?”
“People buy on emotion, not facts,” said Sigrid de Kaste. “So, we looked closely at the target markets and applied solid marketing strategies. The result…we’ve sold our companies for a healthy profit.” Continue reading “Baby Boomers Ready to Cash in Business”
If you think you just don’t have the personality to make it as a CEO, then there’s an interview you have to read.
Looking to sell your business or franchise? Let’s dive into how you can create a strong selling proposition (aside from having your operations and financials in order) for your business or franchise for sale. Continue reading “How to Create a Strong Selling Proposition”